reblogged itsonlymemories who said:

becauseofthiswoman:

paullicino:

A Lego advert from 1981. “This is how Lego marketed to girls in 1981,” says the tweet that’s going round. “Wouldn’t it be nice if toy companies still marketed to girls this way.”
Original tweet from author @_TimothyPower, discovered via Splash Damage writer @EdStern.

Because of this woman… people are starting to rethink advertising for kids. And that makes me really really happy =)

totes me…even to this day…lol


Then 1981 vs. now 2012

From http://aboutus.lego.com/en-us:

LEGO Group commentary on attracting more girls to construction play
Commentary by Mads Nipper, Executive Vice  President, Marketing, the LEGO Group, on the Group’s ambition to attract  more girls to construction play.
… We are compelled to clarify the incorrect information circulating about what we have developed:  • Children who find the LEGO Friends theme interesting will enjoy the  exact same building experience and developmental benefits as children  who choose any other LEGO theme.  • LEGO Friends products do require assembly. The collection delivers the  same level, scale and detail of iconic LEGO building as any other LEGO  theme and products. • Like any other set, LEGO Friends leverages the tried and true method  of packing LEGO elements in bags and the exact same building  instructions for which we are known.  • Pink bricks and elements have been included in LEGO sets for decades.  The new colors introduced to create the LEGO Friends collection are two  blues, two purples and two greens, based on global research that  indicated a wish for a bolder, more vibrant color palette to create the  most interesting models. • Our marketing program for LEGO Friends mirrors the model we apply to any LEGO theme. We want to correct any misinterpretation that LEGO Friends is our only  offering for girls. This is by no means the case. We know that many  girls love to build and play with the wide variety of LEGO products  already available. LEGO Friends joins this global collection of products  as yet another theme option from which parents may choose the best  building experience for their child’s skill and interest.  We listen very carefully to the opinions and input that people share. We  will continue to do so as we develop the LEGO brand to deliver the best  experiences with the strongest appeal, and we will review our  communications to ensure that we represent LEGO play for all children.  We are proud to have developed a collection that is receiving positive  feedback and reviews from parents and children who are now trying it at  home, and we hope that we will engage even more girls in the  skill-developing experience of LEGO play. Contact: Charlotte Simonsen, head of corporate communications media@LEGO.com or +45 7950 6579 Michael McNally, brand relations director michael.mcnally@LEGO.com or 860-763-6731

reblogged itsonlymemories who said:

becauseofthiswoman:

paullicino:

A Lego advert from 1981. “This is how Lego marketed to girls in 1981,” says the tweet that’s going round. “Wouldn’t it be nice if toy companies still marketed to girls this way.”

Original tweet from author @_TimothyPower, discovered via Splash Damage writer @EdStern.

Because of this woman… people are starting to rethink advertising for kids. And that makes me really really happy =)

totes me…even to this day…lol

Then 1981 vs. now 2012

From http://aboutus.lego.com/en-us:

LEGO Group commentary on attracting more girls to construction play

Commentary by Mads Nipper, Executive Vice President, Marketing, the LEGO Group, on the Group’s ambition to attract more girls to construction play.

… We are compelled to clarify the incorrect information circulating about what we have developed:

• Children who find the LEGO Friends theme interesting will enjoy the exact same building experience and developmental benefits as children who choose any other LEGO theme.
• LEGO Friends products do require assembly. The collection delivers the same level, scale and detail of iconic LEGO building as any other LEGO theme and products.
• Like any other set, LEGO Friends leverages the tried and true method of packing LEGO elements in bags and the exact same building instructions for which we are known.
• Pink bricks and elements have been included in LEGO sets for decades. The new colors introduced to create the LEGO Friends collection are two blues, two purples and two greens, based on global research that indicated a wish for a bolder, more vibrant color palette to create the most interesting models.
• Our marketing program for LEGO Friends mirrors the model we apply to any LEGO theme.

We want to correct any misinterpretation that LEGO Friends is our only offering for girls. This is by no means the case. We know that many girls love to build and play with the wide variety of LEGO products already available. LEGO Friends joins this global collection of products as yet another theme option from which parents may choose the best building experience for their child’s skill and interest.

We listen very carefully to the opinions and input that people share. We will continue to do so as we develop the LEGO brand to deliver the best experiences with the strongest appeal, and we will review our communications to ensure that we represent LEGO play for all children. We are proud to have developed a collection that is receiving positive feedback and reviews from parents and children who are now trying it at home, and we hope that we will engage even more girls in the skill-developing experience of LEGO play.


Contact:
Charlotte Simonsen, head of corporate communications
media@LEGO.com or +45 7950 6579

Michael McNally, brand relations director
michael.mcnally@LEGO.com or 860-763-6731

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  2. anunspeakableoftheoscarwildesort reblogged this from samhenc
  3. samhenc reblogged this from palmlines
  4. karmasucks reblogged this from doodlersrevue
  5. lilgriff reblogged this from becauseofthiswoman and added:
    Now that is advertising.
  6. flowerhairclips reblogged this from becauseofthiswoman and added:
    Aww, she’s so adorable! This ad is legit heartwarming.
  7. mmmindy reblogged this from gaybones and added:
    I work at a Montessori school called Austin Children’s Academy, and I am so pleased by the amount of non-gender biased...
  8. celebikai reblogged this from becauseofthiswoman
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  11. hypernormal reblogged this from ninimarini
  12. curmudgeonlaine reblogged this from doodlersrevue
  13. lessaismore reblogged this from itsonlymemories and added:
    God I loved legos as a kid. Wish I still had some
  14. canpakes reblogged this from mishalmoorebloggyblog
  15. mishalmoorebloggyblog reblogged this from ninimarini
  16. truejerseygirl reblogged this from itsonlymemories and added:
    Even my 8 year old daughter was horrified at the new “Legos for girls” thing…she was like, “What, regular Legos aren’t...
  17. danielliebellie reblogged this from doodlersrevue and added:
    This is what children should be shown
  18. ninimarini reblogged this from doodlersrevue and added:
    Yes!
  19. doodlersrevue reblogged this from itsonlymemories and added:
    reblogged itsonlymemories who said:...Then 1981 vs. now 2012 From
  20. itsonlymemories reblogged this from letmetellyouwhatireallythink and added:
    totes me…even to this day…lol
  21. loups-garous reblogged this from kaylaconspiracy
  22. ginandchr0nic reblogged this from throughmyeyesyouwillsee5
  23. letmetellyouwhatireallythink reblogged this from nebula929
  24. stache-tastic reblogged this from gaybones
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  27. thisandthat254 reblogged this from blake-onator
  28. miaandmarselluswallace reblogged this from threecheersforqueers and added:
    I think this little girl is absolutely darling. Yes, I totally played with legos when I was her age. :)